You’ve heard or read the story about Chicken Little (I have five of them roosting outside my office window; in moments of distraction, I watch them eat while my dog snores on the office couch.)
Anyway, Chicken Little hunts and pecks for morsels, gets whacked by a flying acorn, and thinks (chickens don’t, but you get the point) the sky is falling. Off she runs to Federal Reserve Chairman of the Kingdom. News gets out, and the eggs start falling off the wall, the sky starts cracking, and everyone runs for cover with egg-on-the-face.
Every story has a moral. Chicken Little teaches us to have courage, fortitude, and conviction. One version tells us that everyone runs for cover because the sky is falling. That story line tells us not to follow the herd or in this case, the flock.
How come we feel so much worse when markets decline, crash, collapse, or crumple? What makes us so vulnerable when thinking events have turned against us? Behavioral science gives us an answer.
Investors feel worse over a loss than they feel good over a gain. Feeling loss of any type reminds us of death, deprivation, disappointment, and depletion. Loss reminds us of mortality. You may find this a thougtless-stretch; I find it a thoughtful-truth. Fear shouts louder than confidence because facts lack relevance when facing danger.
No matter how many facts line up to reassure us, most of us just can’t be convinced. That ugly feeling in our gut will not go away. The facts matter (as time may confirm), but sometimes feelings overwhelm and many investors become Chicken Little. However our confidence, resilience, determination, and commitment toward work and innovation may just prevent the sky from falling.
“If you can keep your wits about you while all others are losing theirs, and blaming you. . . . The world will be yours and everything in it, what’s more, you’ll be a man, my son.†- Rudyard Kipling, English short-story writer, poet, and novelist. Nobel Prize(1907), 1865-1936